By Torben Carlsen
Dear everyone,
Since I took over as CEO on 1 May, we have been working to plan the implementation of our strategy Win23 and adapt the organisation to the strategy. The aim is to create a framework that can help us create sustainable growth in line with our high ambitions.
Win23 and our new organisation will therefore build on what we do so well today in our strong ferry routes and equally strong logistics network by creating growth in our strategic pillars where we see the best opportunities for growth.

DFDS will create future growth by taking advantage of opportunities in our four strategic pillars: In selected industries; through more digitised operations and services; continuous improvements and acquisitions; and new passenger offerings.
The right structure is also about the right people to manage it. In the following, I will present our new structure and who we will be relying on to ensure that we have the very best management team to make DFDS successful in the future.
The new structure
Five EVPs will together with me form the new Executive Team.

Finance Division

The new Finance Division. IT and Digital will transfer to the new IT & Digital Division once a new EVP of IT & Digital is in place
We should soon be able to announce a new CFO and member of the Executive Team. Until then, I will continue to be acting CFO.
Valdemar Warburg will assume a new, exciting role in the Logistics Division, where he will be heading BU Nordic and DFDS Direct. The departments formerly reporting to Valdemar will from today report as follows:
Procurement will be headed by Pernille Hüls Dyrmose (39), who has been promoted to Vice President reporting to the CFO
Strategy & Consulting will be headed by Filip Hermann (38) who has also been promoted to Vice President reporting to the CFO
Innovation & Technology that is managed by Jakob Steffensen, will move to Digital. Jakob will report to Sophie-Kim Chapman
Smart Data, which is managed by Lars Holmquist, will also move to Digital. Lars will report to Sophie-Kim
Business Intelligence, which is managed by Jonas Holstein, will move to Digital, and Jonas will report to Sophie-Kim
CSR, headed by Sofie Hebeltoft, will transfer to Human Resources when the new EVP arrives.
Congratulations to Pernille and Filip on their well-deserved promotions to VPs. I am certain that their commitment, skills and proven abilities to co-operate will continue to bring them and DFDS success.
I also congratulate Sophie-Kim Chapman on taking over the responsibility for Innovation & Technology, Smart Data and Business Intelligence, areas in which she has profound experience.
Human Resources Division

The new Human Resources Division. We expect we can soon announce the name of the new EVP.
The People & Ships Division will be renamed the Human Resources Division, and we will soon be able to announce the name of our new EVP and Head of the Division. The Human Resources Division will include responsibility for HR and crewing departments in all regions and countries, as well as Training & Development. Corporate Social Responsibility (CSR) will also join the Division and continue to be headed by Sofie Hebeltoft, Director.
Head of HR Kasper Damgaard will move out of HR to become head of the newly formed Business Unit Forest & Metal and Client Engagement in the Ferry Division as reported in a separate announcement by Peder Gellert.
Until the new EVP of the Human Resources Division joins DFDS, Kasper will maintain his current reporting lines and responsibility for Group HR. Gemma Griffin will continue to report to me and Sofie Hebeltoft will change reporting to me. Both until the new EVP of Human Resources joins us.
IT & Digital Division
IT & Digital will form a new division, and we are recruiting a new EVP who joins the Executive Team. Until further notice, IT and Digital will continue to report to the CFO.
Digital will continue to be managed by Sophie-Kim Chapman, VP Digital & Marketing, who will add Technology & Innovation, Smart Data and Business Intelligence to her department.
The IT Department will continue to be managed by Gert Møller, CIO. However, as earlier announced, Gert will retire at the end of the year.
The Ferry Division
The Ferry Division will continue to be managed by EVP Peder Gellert Pedersen. Peder is presenting changes to the Ferry Division in a separate announcement.
The Logistics Division
From 1 September, the Logistics Division will be headed by new EVP Niklas Andersson. Changes to the logistics organisation are presented by Eddie Green and Niklas Andersson in a separate announcement.
Further
With the new organisation explained in this announcement and in the separate announcements about the Ferry and Logistics Divisions, I believe DFDS has the right structure and the right people to deliver the Win23 strategy.
If you have any questions, please reach out to the relevant person – including myself – or post a question under this article or the articles about the Ferry and Logistics Divisions.
I very much look forward to starting our exciting journey towards the ambitious goals of Win 23 together with you
Torben Carlsen, President & CEO
DFDS Organisation chart 2019