With a dedicated edin page connected to the DFDS Group page, Passenger Marketing ökar awareness av de onboard propositions for our B2B passenger segment on the Oslo – Frederikshavn – Copenhagen route that for example includes conference guests.
Together with colleagues in the Campaign Marketing team, Nanna Isaksen och Vincent Bakker from the Marketing Distribution team will create and share content to increase awareness and performance while highlighting the great concept of what en Business and Conference Cruise burk erbjudande.
The showcase page will support our core Business Cruise customers with content in Danish and Norwegian, before looking to expand into Övrig languages as the segment mix grows. You can always click the “see translation” in the content and it will change to the language of your Linkedin settings.
Det var an excellent display of collaboration in this initiative, both between colleagues in the Passenger Marketing team och working closely with those in the b2b conference area.
In absence of colleagues who remain on furlough, I would like to give a special thanks to Annika Hallsten for bringing this project to life och demonstrating an excellent ‘can-do’ attitude to something beyond the usual scope of her work.
3 december 2020