This week saw the launch of a major new branding campaign by the BUGP marketing team. The campaign includes a mix of posters and digital displays in busy locations in both Copenhagen and Oslo.
The posters promote our Oslo and Copenhagen mini cruise and our onboard dining experiences.
Rikke Welløv, Senior Campaign Manager said: “The objectives of the campaign are to generate interest in our mini cruise and drive the public online to find out more about our wonderful onboard restaurants.”
Stine Rysgaard Jensen and Isabel Cooke from the brand marketing team booked the campaign and managed the creative for the designs, which are in the new DFDS brand style.
Catherine Jowett, Head of Brand Marketing said: “Isabel, Stine and the graphic designer Mark worked extremely hard to deliver the campaign in short timescales. They secured some excellent poster sites and the designs look fantastic in-situ.”
September 25, 2018