With a dedicated Linkedin page connected to the DFDS Group page, Passenger Marketing is increasing awareness of the onboard propositions for our B2B passenger segment on the Oslo – Frederikshavn – Copenhagen route that for example includes conference guests.
Together with colleagues in the Campaign Marketing team, Nanna Isaksen and Vincent Bakker from the Marketing Distribution team will create and share content to increase awareness and performance while highlighting the great concept of what a Business and Conference Cruise can offer.
The showcase page will support our core Business Cruise customers with content in Danish and Norwegian, before looking to expand into other languages as the segment mix grows. You can always click the “see translation” in the content and it will change to the language of your Linkedin settings.
It was an excellent display of collaboration in this initiative, both between colleagues in the Passenger Marketing team and working closely with those in the b2b conference area.
In absence of colleagues who remain on furlough, I would like to give a special thanks to Annika Hallsten for bringing this project to life and demonstrating an excellent ‘can-do’ attitude to something beyond the usual scope of her work.
December 3, 2020