BU Group Passenger teams up with Visit Scotland in Berlin

The international tourism fair, ITB Berlin, is the leading trade show for the worldwide travel industry, with over 10,000 exhibitors from more than 180 countries. Some 110,000 experts will be on hand for advice, speaking to over 160,000 visitors.

It was the 14th year for DFDS at ITB Berlin, which ran from 6 to 10 March. DFDS’ representation at the show has proved a great investment over the years and, with a brand-new stand, this year was no exception.

David Finnegan, Sales Manager, BU Group Passenger Travel Trade & Retail, and his team worked with Patricia Opfermann and Karen Ashwell from the BU Group Passenger Brand Marketing Team. They created and organised all the elements to make an engaging and informative experience, promoting our UK, Baltic and Scandinavian routes to visitors over the course of the five days.

During the show, David’s team was busy generating new clients as well as meeting with existing trade clients from the travel industry and the partnership side of the business.

As part of the partnership with Visit Scotland, the stand had a fun, interactive photo booth with a selection of Scottish and DFDS backgrounds. Over 400 visitors had their photo taken, and were given a printed, branded copy and a chance to win a six-day round trip to Scotland via our Amsterdam – Newcastle route.

Alison Winkler, Market Manager North Europe for Visit Scotland, says: “ITB 2019 gave us another great opportunity to work together with our long-standing partner DFDS, and we look forward to collaborating in future joint campaigns and events.”

David Finnegan says: ‘’Being part of this inspiring and diverse show is a must for DFDS. I would like to express my thanks to the team who worked at the show: Verena Gust, Account Manager (EC Groups); Sünje Schmidt, Regional Sales Manager (Central & Eastern Europe); Angela Merkus, Senior Account Manager; Alina Beckmann, apprentice in Hamburg; Sandra Schreiner, Partnerships; Sylvian Joannan, Campaign Marketing, and many more who came to Berlin and assisted behind the scenes.”

March 19, 2019