BU Group Passenger successfully attracts visitors in the Baltics

Tourest is the oldest travel trade fair in the Baltics and this year it took place in Tallinn from 8 – 10 February.

For this event, BU Group Passenger organised a strong collaboration between Merje Vari of the Brand Marketing team, Rene Pärt from the Sales team and Ave Lomp from Customer Service. They represented DFDS at its finest.

They created a very innovative stand design and model build of a DFDS ferry to capture the attention of the visitors. This clever and striking concept included a bridge, where visitors could have their photos taken to share on social media.

“I am very happy with the outcome of our stand and the interest in DFDS over the three days. It was very exciting seeing our original sketch on a white board transforming into the finished product at the show. It created a lot of fun and engagement with the visitors and our objectives were most definitely exceeded,” says Merje Vari, Brand & Acquisition Specialist.

There were 533 exhibitors from 30 countries and over 26,000 visitors at the show. Ave Lomp, Customer Service Manager, and her team helped visitors make bookings at the stand and managed to generate more than 150 new passengers. General feedback was positive, and we received lots of new contacts and interest, both from travel professionals and private passengers. New sales contacts included the Motorhome rental company of Estonia and The Baltics Camping Club.

Rene Pärt, Sales & Partnership Manager, commented: “Participating in the biggest travel trade event in the Baltics was essential for raising brand awareness and telling the story of DFDS. The success of the event can already be seen in bookings and level of follow-ups. This is the result of great teamwork between Brand Marketing and Sales and a big thank you goes to Ave and colleagues from Customer Service for helping with the bookings. It bodes well for further developing the Estonian market.”


The whiteboard showing the early phase of the design process for the DFDS ferry stand

February 27, 2019