Waiting in the vehicle lanes prior to embarkation is not usually the most enjoyable part of a holiday, especially not for our younger guests. The Operation’s team in BU Channel discussed this matter with Steve Garner, Customer Experience Manager, and together they spent some time in the lanes asking families waiting to embark what would make this step of the journey more enjoyable for them.
“We did what we do best and listened to the voice of our DFDS guest. There were lots of suggestions of a colouring-in sheet and, from 14 March, our junior guests travelling through all three Channel ports will receive a ‘Meet the Friends of Pirate Island’ colouring-in sheet, a pack of colouring pencils and a small bag of sweets at the vehicle check-in,” says Steve.
The initiative has been well received by our younger guests, and on the very first day, nine-year-old Lewis commented: “Hi DFDS, this is 10/10, I love the idea of the colouring-in sheet, thank you!”
“A big thank you to Hawa Turner, Marketing Manager Onboard Services, Dover, for arranging the colouring-in sheet, and to Lauren Fox, Customer Support Supervisor, Dover, for preparing and delivering the children’s packs to all the Channel ports. We are very happy to be able to welcome all our families with this great entertainment pack just before the busy holiday period,” adds Steve.
March 16, 2018