A new DFDS Direct department has seen the light of day. The new department will build the digital business within the Logistics Division in line with the strategic goals of Win23 Pillar B. It will be placed under Valdemar Warburg, VP of BU Nordic, and will be headed by Gauvain Haulot as its new Director
September will be the month in which we focus on our plans to implement strategic initiatives of Win23 Pillar B, which is about how DFDS will digitise services to accelerate growth.
However, we start already today as the first Pillar B initiative takes off with Logistics Division merging My Logistics and DFDS Direct into a new department under the name DFDS Direct.
The new department will be placed under Valdemar Warburg, VP of BU Nordic, and it will be headed by Gauvain Haulot. He will move from a position as Senior Project Manager in Strategy & Consulting to be Director and Head of DFDS Direct. He will report to Valdemar. However, as his role will be to build a digital business within the Logistics Division in general, he will also report to a Venture Board chaired by Torben Carlsen.
Three priorities are set for the team:
• Boost adoption of current digital booking and post-booking services by our existing customers.
• Enhance digital value proposition for our existing customers.
• Scale digital value proposition to new customers.
“The team is not yet complete as we are currently working on recruiting new colleagues externally as well as internally. Recruiting starts immediately for an Operations Lead and a Data/Business Analyst, and we hope to be able to present the whole team soon,” says Gauvain who emphasizes that his team will be collaborating closely with Digital & Marketing as well as IT to make DFDS Direct a joint success. In particular Riccardo Cereser from Digital & Marketing has been appointed product owner.
Valdemar says: “I am excited to welcome Gauvain to Logistics. Having worked with Gauvain during the last year, I know he is just the right one to drive the roll-out of DFDS Direct. He has an excellent understanding of our business, he is good at listening and reaching out to his colleagues while also maintaining a high ambition and keeping a strategic direction.”
Gauvain was born and raised in France, and he joined DFDS in July last year as a Senior Project Manager in Strategy & Consulting after holding positions at Boston Consulting Group in Copenhagen and Intel Corporation in the USA. He holds an engineering diploma from École Polytechnique in Paris and a PhD in engineering from University of California in Los Angeles.
I congratulate Gauvain on his promotion to Director and thank him for his great work in our Strategy & Consulting team. He has been an important part of the team and we are proud of sending him on to this new challenge. Given his success in Strategy & Consulting, we have no doubt that he will make DFDS Direct equally successful,” says Filip Hermann, VP of Strategy & Consulting.
August 30, 2019