Fuat Pamukçu, Melek Yıldız, Özlem Dalga, Emine Erdem and Lars Hoffmann
BU MED recently initiated the corporate social responsibility project “We Carry for Women” in cooperation with KAGİDER (Women Entrepreneurs Association of Turkey).
The project involves transportation of 50 female entrepreneurs’ goods (2 containers for each elected enrepreneur) by DFDS free of charge for a year. Turkish international freight transport and logistics companies have shown a great interest to support women entrepreneurs in Turkey by participating in this project together with DFDS.
“We Carry for Women” is designed to encourage women’s participation in business life, help them stand out in social life, and contribute to their export capabilities. Products of female producers will be shipped free of charge by DFDS in its maritime (departures from Pendik, Yalova and Mersin) and railway networks. This support has grown vastly, particularly during and after the pandemic, and the first transport took place in the last week of June.
The project was introduced to the Turkish press on 3 July through an online press conference with participation of Lars Hoffmann, Head of BU MED, Emine Erdem, President of KAGİDER, and Fuat Pamukçu, VP Sales, Marketing, Business Development & Strategy.
As part of the multi-stranded communication plan designed for the project, “Route of Women Entrepreneurs” TV show started to broadcast on 25 July on Bloomberg HT channel. Emine Erdem and Fuat Pamukçu were the first guests of the TV show, and they pointed out the importance of the project which contributes greatly to making female entrepreneurs more competitive in global markets and helps them get access to the markets overseas. Every Saturday, with the moderation of Özlem Dalga, Corporate Communications Manager in BU MED, “Route of Women Entrepreneurs” will continue to tell stories about female entrepreneurs and provide logistics mentoring and coaching with our business partners as guest hosts.
This TV advertorial for the project was shown on national TV
This is the first episode of the TV show (selected clips have English subtitles)
Fuat Pamukçu says: “The female entrepreneurs to benefit from the “We Carry for Women” program will be chosen by KAGİDER and DFDS. Women’s involvement in the economic life is very important for gender equality as well as for the democratic development. We are very happy to realise this project with KAGİDER, a non-governmental organisation working to empower women by entrepreneurship.”
Özlem Dalga says: “We are positively surprised that the “We Carry For Women” project has been so well received and are very happy that this collaboration project in the logistics sector will help women entrepreuners in this pandemic periode.”
29 luglio 2020