IT & Digital kick off the work towards a new operating model

The kick-off of Momentum was the first online townhall meeting with more than 250 participants

On 11 May, more than 250 IT, Digital and colleagues from the other divisions gathered at a live online townhall meeting to kick off the change project “Momentum” towards a new operating model.

CEO Torben Carlsen and CTO Rune Keldsen presented the purpose of Momentum, which is first and foremost to make IT & Digital a more integrated part of DFDS.

Torben says: “IT has over the past years developed from being a cost center to becoming an integrated part of business and business development. Our future is non-existent if there is no Digital & IT to back us up. IT & Digital should not be a supplier and the business not a customer, but instead we will work together in One DFDS. This vision is supported by the entire EMT.”

To support the creation and implementation of the new operating model, Rune and his team have initiated five workstreams: Strategy, Structure, Process, People and Technology. These workstreams are headed by VP Sophie-Kim Chapman, CTO Rune Keldsen, CIO Office Manager Mikkel Growth-Andersen, Digital Fulfilment Manager Liv Olsen and Head of IT Architecture & Strategy Jakob Fredfeldt. If you have questions or suggestions, no matter where in DFDS you are placed, you are more than welcome to reach out to the sponsors.

Rune says: “There is a motivation and a willingness to take the next step towards a new operating model. An operating model which is more agile and flexible, which allows for more autonomy and freedom to act and which is centered around creating an impact and value for DFDS. I am looking very much forward to this change journey together with you, and I highly appreciate your motivation and support.”

May 15, 2020