Dover Seaways took part in the nationwide show of appreciation for the National Health Service(NHS), care workers and essential key workers across the UK on 2 April, by sounding the horn at 8pm BST.
Setting sail from the Port of Dover, and joining the industry-wide effort, Dover Seaways’ horn was sounded at position 51°01.830’N 001°44.841’E, to mark the incredible efforts and critical work being carried out by so many in current times.
We let our UK Facebook and Twitter fans know to listen out for the horn, in what was the first post shared that moved away from the crisis communications that began a little over three weeks ago. It was followed up with the above video shared with us by the Dover Operations Team who captured it from the shore.
With almost three quarters of a million followers across all our passenger social media profiles, it has been essential to communicate frequently and effectively right where our customers are, on social media.
We’ve worked with the wider Passenger Marketing, Customer Service and Port teams to ensure consistent updates so it was lovely to see such a positive response to the post.
From this week we will begin carefully sharing content again to keep our audiences engaged, starting with the profiles in the Nordics, Continent and UK.
The team always welcome photos and ideas for sharing content across the social media channels, and as we’ve seen our customers very much appreciate our efforts while navigating through these difficult times.
April 6, 2020