DFDS is a company that cares, and recently this was manifested in the establishment of a dedicated CSR department.
Sofie Hebeltoft was recently promoted Head of CSR, and her first task was to make a Corporate Social Responsibility (CSR) strategy for DFDS, which she presented at the Management Conference.
Through dedicated CSR work we want show and tell that we are a caring and responsible company that is aware of our impact on society. DFDS is a large international company, and we impact both the environment, our employees and the local communities in which we operate and perform charitable activities.
Our aim is to contribute to sustainable development by delivering economic, social and environmental benefits for all stakeholders:
- As employees we want to work for a company that makes us proud
- Our customers want to cooperate with a company that has a sustainable agenda
- Investors are interested in CSR measures and targets.
“We have met with a lot of people within different areas of CSR, and they have all provided us with great input and advice. Some of it has been implemented in the strategy and some of it will be guidelines for us when we work with the implementation,” says Sofie.
Raising awareness about CSR at DFDS
“Up until now, we have mainly been compliant within the CSR area. We are ready to take it to the next level by going beyond compliance – something that also promotes the DFDS brand,” says Sofie.
Share your CSR story
The CSR team is interested to know about the CSR related initiatives and activities in DFDS. “We want to know about all the great stories on how we show that we care, and we want to share them on the Bridge,” says Sofie.
So please send your input and stories to Sofie Hebeltoft.
November 6, 2018