Now the first countries in Europe are discussing opening their borders for international travel again, passenger marketing launched the Rediscover Freedom Campaign last week in the UK, Continent & Nordics, a first of its kind in the ferry industry.
Rediscover Freedom is a phased campaign and this first phase is all about reassuring our leisure ferry travellers that we have prepared and that we are ready to welcome them back on board for a relaxing holiday as soon as we are able.
It is targeted at our own customers in the ferry market but also customers of other forms of transport and highlights the unique selling propositions of ferry travel including space, fresh air and the destinations we sail to all of which can offer social distanced holidays.
Another important aspect of the campaign are the safety measures that have been introduced onboard which are being shared with our travellers in a clear and concise way to reassure them that ferry travel is a viable option to get away.
Pete Akerman, Passenger Marketing Director commented: “We have been busy communicating with our customers regarding the travel disruption and keeping our social media audience engaged during this period.
It is great to start communicating a more positive message and start to warm up both our customers and potential customers to travelling again, we hope very soon, for leisure purposes. A huge thank you to the marketing team that worked on this and the many late nights that involved.”
The campaign is promoted via PR, Social Media, Email and the DFDS website and you can see the messaging here https://www.dfds.com/en-gb/passenger-ferries/rediscover-freedom-with-dfds