Staff taste new North Sea Bistro menu on King

Colleagues in Newcastle tasting the new North Sea Bistro menu

On Tuesday 6 August, colleagues in Newcastle were invited on board King Seaways to taste the new North Sea Bistro menu developed by the Onboard Sales team and the chefs on board.

King Seaways presented an amazing array of small taster dishes of each starter, mains and pudding available for staff to sample. The ship also had the added element of new food photography and filming taking place for the North Sea Bistro at the same time.

Aimee Parnham, Campaign Manager UK, says: “A huge thank you to King Seaways for all of your efforts on a busy morning, preparing lots of meals to taste and shoot. Also, a big well done to Laura Thomson, graphic designer, for managing the shoot.”

“The rationale for the new concept, which was launched in June for North Sea Bistro, stems from us understanding that the type of passenger who chooses the North Sea Bistro is looking for quality food. They want to be indulged and surprised by innovative and beautifully cooked food. Therefore, the conviction for North Sea Bistro is believing that great food starts with great ingredients. We also believe that our chefs deliver the skill, passion, imagination and hard work that turns these into high-quality dishes that customers could not produce at home. Transforming the quality ingredients into excellent dishes – that look as good as they taste – by our highly skilled chefs is the reason why our chefs are our heroes.”

Below you can see a few behind-the-scenes shots, plus a sneak preview of the photography.

Think those pictures look appetising? Why not check out the draft video here.


August 16, 2019