Commercial focus on public sector

DFDS acknowledged as competitive conference venue: Danish business sales team highlighted the offering to the Danish public sector at IKA (association of public procurement agents) convention in Copenhagen. Pictures: Sales & Key Account Managers Bente Poppelhøj Nielsen and Anders Christensen.


With an increased commercial focus on the Danish public sector, our Danish business sales team in Passenger participated as exhibitors at the annual IKA convention in Copenhagen on 26 and 27 February, at the Tivoli Hotel.

The business sales team presented special conference products and bundled event packages specially designed for key segments within the public sector at the yearly conference.

Bente Nielsen, Sales & Key Account Manager, says: “Our team offered virtual tours of our ships, thanks to our newly released Virtual Reality tool, which proved to be a great way to show our on-board offering and shape perceptions.

“We used the opportunity to gather important information about procurement requirements directly from the delegates. We were pleased with the great interest in our products and clear acknowledgement of DFDS’ ferries being a strong alternative to more traditional conference solutions – especially for conferences that seek high levels of focus, efficiency and social networking amongst the participants.”

CSR themed conference package garnered interest

Anders Christensen, Sales & Key Account Manager, says: “Our bundled conference package that included a CSR and environmental element in Oslo was especially interesting to delegates. As Oslo was the European Green Capital in 2019, this offers an opportunity to spice up a meeting with a themed excursion in Oslo relating to the UN Sustainable Development Goals. We are expanding our strategy towards the public sector even more as DFDS appears to be a great match and stands out among competitors.”

March 10, 2020