The PR team were very surprised and happy to receive a personal letter from Tony Pledger, Head of SB & CT Border Policing from Kent Police along with a plaque both of which are now proudly mounted in the Dover office.
The PR department in BU Short Routes and Passenger get numerous requests every month – from filming on board our vessels to supporting charitable endeavours and providing support to local communities and events – no day is ever the same.
Karen Ashwell, Brand & PR Specialist, says: “Last month we were delighted to support Kent Police for their Open Days, an event open to the public which enables them to engage with local communities in a unique way, showcasing the wide variety of work that they carry out in protecting the public and making Kent a safe place to live.”
“We provided them with a variety of DFDS branded merchandise, brochures and donated a number of prize vouchers in support of a competition they ran over the weekend. There were over 15,000 visitors that attended the event despite some of the highest temperatures seen so far this year with around 600 volunteers attending.”
After the event, the PR team were very surprised and happy to receive a personal letter from Tony Pledger, Head of SB & CT Border Policing from Kent Police along with a plaque both of which are now proudly mounted in the Dover office.
“The Kent Police commented that they were ‘blown away’ by DFDS’ generosity and valued our partnership. Regularly engaging in these types of events and requests whether small or large, continue to underpin the DFDS values and ethos of our business and help us expose our brand to new customers,” says Karen.
Watch a video of the event here
August 22, 2019