Top, from let to right: Özlem Dalga, Corporate Communications Manager in BU MED and Arzu Ekiz Akyol, Ekol Logistics Turkey Country Manager.
Bottom, from left to right: Zeybek Atabek, Tur Transit Executive President Şebnem and Berna Akyıldız, Association of International Forwarding and Logistics Service Providers Board Member.
BU Med’s DFDS Academy, where customers familiarize with DFDS’ brand, network, and way of doing business, came back after a long break. This time to demonstrate the impact of Covid-19 outbreak with leaders of logistics sector and monitor the Covid-19 period most effectively.
DFDS Academy has successfully completed two webinars regarding “The Definition of New Normal in Logistics” and “The Continuity of Trade During Covid-19 Period” with the participation of board members of key accounts such as Ekol Logistics, Mars Logistics and associations like UTIKAD, Association of International Forwarding and Logistics Service Providers. Alongside sales and operations employees from different companies, DFDS Academy extended the target group with the webinars and reached 890K people (approx.) through press and social media channels.
DFDS Academy is re-designed as an online platform where people working in logistics share knowledge. For the upcoming weeks, more webinars and several online initiatives are planned by the BU MED Corporate Communications team.
Özlem Dalga, Corporate Communications Manager in BU MED, says: “Now that international offline events are out of the question for a while, we found the best solution was to carry our marketing and communication events online in order to help people to network and have discussions on topics of the industry through arranging webinars and online events. And we realised that there is a need for our community to keep engaging. With the use of the webinar schedule and online events, we are underlining our company’s position as the sector leader during the post COVID-19 stage in order to accelerate the recovery process.”
June 9, 2020