New BU Industries and Client Engagement (ICE)

Today, DFDS gets a new Business Unit. It will be based on BU Forest & Metal and Client Engagement that will be moved to the Logistics Division and extended. The new BU will be headed by VP, Kasper Damgaard.

Under its new name, Industries and Client Engagement – in short ICE – it will be responsible for driving sales and developing complex, logistic solutions, focused on the Forest, Metal and Automotive industries, that are all key to both DFDS’ Logistics and Ferry.

In addition to this, the new BU will support all our freight activities with tender management, freight marketing, and all Client Engagement activities, such as CRM, Customer Focus and The DFDS Way of Selling. Its staff has been put together by colleagues from BU Forest & Metal, BU Automotive, DFDS Tender Management Team and Group Marketing.

See the new organisation.

Collaboration

“We will build ICE on the same principles as BU Forest & Metal and BU Automotive – this means it will be a lean, agile organisation where the success of the sales work is based on strong, cross-divisional collaboration. The new structure will ensure that we both have the expertise in the industries we serve and at the same time avoid overlapping work and responsibilities,” says Kasper Damgaard, VP & Head of BU ICE.

“Succeeding with industrial sales requires that the entire sales organisation in DFDS continuously have the tools needed to gain a competitive advantage. Hence, we will ensure that we support the organisation with market and industry insights, sales processes and systems, tender management and marketing.”

“I am pleased that we, by creating the new BU, continue to strengthen our commercial profile towards the current and future industrial customers and I’m looking forward to bringing together the new team and introduce the new BU to the organisation.” says Kasper.

June 29, 2020

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