IT and Baltic Passenger Business Drivers collaborate in Klaipeda

From the left Laura Neimetaite (Product Owner), Abdul Arafh (developer), Mikkel Dam-Larsen (developer), Martin Bundgaard (developer), Mauricio Guevara Souza (developer), Ida Rasmussen (Business Analyst)

Last week six members of the Seabook scrum team named Passenger Ships, also known as The Doors, sailed with Patria Seaways on the Karlshamn – Klaipeda route to meet with BU Baltic Business Drivers.

The purpose of the trip was to map customer journeys on BU Baltic routes from purchasing a ticket to disembarkation, with focus on check in, boarding, accessing a cabin, and redeeming pre-paid services. The aim was to identify the process, hardware and software changes needed to roll out upgraded door locks with new technology.

In Karlshamn, Customer Service Manager Katrin Arvidsson gave them a tour at the Port of Karlshamn. During the tour, developers and check-in staff shared tips and experiences. As a result, developers took home a quick improvement to be implemented once they are back, whilst check in staff got a tip on how to get a printer up and running after a jam 1,5 to 2 min faster.

“There is so much knowledge to be shared and gained visiting locations that use applications supported by us” says Mauricio Guevara Souza, developer in the Doors team.


Passenger Ships scrum team on the tour in the engine room on Patria Seaways

Designing solutions together
“On Partria Seaways we learned about guest service center operations, observed navigation in the dark on the bridge, and were dazzled by the powerful and rough composure of the engine room. Thank you to all the staff members who took excellent care of us” says Laura Neimetaite, Product Owner in the development team.

She continues: “We kept passengers in focus throughout the process of designing the improved experience that the new door locks will enable. Whilst minimizing check in time, overall costs, and ensuring process consistency across routes were, similarly, crucial parts of the puzzle”.

With their focus, engagement, and open mindedness in the session, BU Baltic Business Drivers’ Linas Lesauskas and Gintaras Laucius and key user Kristijanas Kiseliovas as well as the development team were key to producing the desired outcome.

“I believe that transparency and communication between IT department and business owners is the key to success when designing such high impact solutions and choosing technologies. We were happy, that the development team decided to come and see the business on site” says Linas Lesauskas, Business Driver for onboard sales.

“It took us 1,5 days to design the desired customer experience for both freight and tourist passengers given the capabilities of the new door lock technology. It was a long but rewarding process, that not only provided clarity of the scale and specifics of required technical and process changes, but even more importantly, their implications and impact“ explains Gintaras, Business Driver for ports and check-in.


Working on the customer journey map for Business Unit Baltic routes. Left Kristijanas Kiseliovas (Terminal Operations Supervisor), right Linas Lesauskas (BUB  Business Driver for on board services)

“The trip from setting foot in Karlshamn, experiencing onboard customer journey, walking through freight and passenger check-in in Klaipeda, to being locked in a room for 1,5 days with business drivers has been invaluable. Only when business challenges and realities are fully explained and understood can the best IT solutions be designed” says Laura.

February 14, 2020